Market segmentation: Driving strategic growth

Through guided exercises and collaboration with peers in related organisations, you will identify untapped segments, clarify where they deliver the most value, and explore opportunities to expand your reach and impact.

What to expect:

• Practical strategies for identifying and prioritising key market segments
• Insights on aligning segmentation with your growth objectives
• Real-world examples and actionable takeaways

Attendees will leave with a clearer view of where to double down, where to adapt, and how to grow alongside others in their ecosystem.

This will be a small-group, active session led by Simon Greany, an expert in market segmentation and growth strategies for vocational technology businesses. Attendees will be required to complete some preparatory work in advance. Details will be sent in January 2026.