Gladys

What they do:

The UK social care system is overstretched, with the cost of care rising while brilliant carers remain undervalued and underpaid. 

Gladys is transforming the home care sector by directly connecting the local carers and helpers with care seekers and their families, cutting out intermediaries. From personal care to helping with shopping, errands and companionship, Gladys is dedicated to simplifying access to support and enabling light-touch intervention to enhance the quality of care provided at home.  

How they make impact:

Gladys matches care seekers and those with support needs to local carers and helpers, offering professional support at fairer prices. Using conversational AI, the complex logistics of arranging and managing care are simplified – reducing stress, costs and the time required. 

The platform rewards carers with industry-leading pay, greater control over and flexibility in their work and a supportive network in which to develop – or begin – a career in care. 

Background:

Ufi invested in Gladys in October 2025 alongside Cornerstone, Exceptional Ventures, Embryo Ventures, Houghton Street Ventures and Conduit Connect.