Lily

What they do:

Lily is an AI-powered recruitment and workforce platform built for the UK’s care sector.

The platform helps care providers manage the entire journey from application to employment, including candidate screening, interview scheduling, compliance checks, onboarding and retention. By automating time-consuming administrative tasks and using 24/7 conversational AI phone screening and interview scheduling, Lily helps employers respond to candidates more quickly and move suitable applicants through the recruitment process faster. At the same time, hiring managers remain responsible for interviews and final recruitment decisions, ensuring technology supports rather than replaces human judgement.

How they make impact:

Care providers face significant recruitment challenges. With around 96,000 vacancies across England’s adult social care workforce (2026), employers need to find, assess and onboard new staff quickly while maintaining high standards of compliance and care.

For candidates, recruitment can often involve long waits, poor communication and delays between application and employment. Lily helps create a better experience by providing faster responses, more consistent communication and the ability to engage with the recruitment process outside traditional working hours. This helps reduce candidate drop-off and supports more people into rewarding careers in care.

For employers, Lily reduces the administrative burden associated with high-volume recruitment, allowing teams to focus more time on candidate quality, team fit and supporting new starters. Faster recruitment and onboarding can help organisations fill vacancies more effectively, improve workforce stability and ultimately support better outcomes for the people who rely on care services.

Background:

Ufi Ventures invested in Lily in July 2026 alongside venture capital firm Sidecut Ventures. The investment will support Lily’s continued growth across the care sector and further development of its platform.